People are embracing their natural curls
While last year was all about embracing your true self during the lockdown, dancer and choreographer Mayuri Upadhya says that she witnessed that more people are okay with showing off their naturally curly hair now. “Recently, I conducted a poll on my social media account wherein I asked people what they preferred — straight hair or curly? To my surprise most of them said they’d like to see me with curly hair and that was the most active poll I have ever had,” she says, adding, “When I straighten my hair, it feels very prim and proper, which I am not. My wavy hair makes me feel empowered.”
Asha Barrak, founder of a hair care brand specifically for curly locks, says that representation has changed the notion of beauty. “There is, no doubt, a positive change. People have accepted that embracing natural hair is the only long-term healthy life choice that also adds to their confidence. Consumers are more aware about what goes in products, so they look out for those that are safe to use and have more naturally-derived ingredients,” she says.
More products available for curly hair now
Tejaswini adds that unlike two years ago, specific products for curly hair are readily available now. “Curly hair needs a lot of care and, hence, the routine is different. There are specific products in the market now that cater to curly hair and its needs, like leave-in conditioners, setting gels and other such products that enhance curls,” she says.
Hacks to give your curls a boost
- Do not brush out your curls
- Use products like leave-in conditioners or serums
- Use no-heat methods like plopping or the Curly Girl Method to enhance your curls