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Salman Khan’s Radhe to release in theatres on Eid 2021: Industry insiders welcome the move – Times of India

Salman Khan had everyone wondering about his next move, when he stayed mum even after he was requested by theatre associations through a letter to release his upcoming film ‘Radhe: Your Most Wanted Bhai‘ in theatres. But, on Tuesday, the actor gave them reason to rejoice by announcing that the film will arrive in theatres on Eid. Social media was jubilant with the announcement but ETimes decided to find out what the trade thought of the move. Here’s what we found out:

An A-lister like him, coming out in support of exhibitors is huge news’
Calling it a “brilliant move”, trade analyst Taran Adarsh said, “Salman has immediately infused confidence in the film fraternity. Exhibitors are rejoicing and even the audience is thrilled. An A-lister like him, coming out in support of exhibitors is huge news for the entire fraternity and will lead to a revival of theatrical releases.”

When quizzed what he thought about ‘Radhe’ clashing with John Abraham’s ‘Satyameva Jayate 2’ at the box office, the trade analyst predicted that Salman’s film will get more preference as he is the bigger draw.

‘Theatres have been waiting for the release of films with mass appeal’

Film exhibitor Akshaye Rathi termed the announcement to be a win-win situation for all. “It’s a decision which works for everyone in the chain. Theatres have been waiting for the release of films with mass appeal, as they have a pan-India impact and are the life-blood of the exhibition sector. Films like ‘Radhe’, ‘Sooryavanshi’, ‘Jayeshbhai Jordaar’, ‘Black Widow’, ‘Fast and the Furious’, ‘Shamshera’ and ‘James Bond’, will enable the resurrection of the exhibition sector at a good pace,” he predicted.

Pointing out that the release of big-budget films that released on OTT platforms but failed to win over the audience, Akshaye added, “The choice of medium of delivery to the audience is extremely critical as a mass entertainer like ‘Coolie No 1’ would have done phenomenally well in the cinema halls as the experience of watching such a genre of humour with 300 people around you, who are clapping and laughing with you is completely different.”

With South films like ‘Master’ and ‘Krack’ working wonders at the box office, Akshaye hopes that the makers of the mass-entertainers pending for release, will announce their films soon. “The audience is ready to come to the cinema halls in large numbers. What happened with ‘Master’ in Tamil Nadu and ‘Krack’ in Andhra and Telangana, shows us that all we need to do is put out films inorder to get an audience,” he asserted. But what about the clash? “In an under-screen market to have two big films fight for screens and shows is probably not the best idea. So, it would be ideal if they have released after a week or two,”he reasoned.

‘The announcement must have been a sigh of relief for exhibitors’

Meanwhile, trade analyst Komal Nahta called the announcement a clarification made by Salman to assure the panicking exhibitors. “Rumours of ‘Radhe’ releasing on OTT were making rounds, but the moment Zee bought the rights of the film, it was clear that it will release in the theatres. But still the announcement must have been a sigh of relief for exhibitors all across the country,” Komal pointed out.

Talking about the first box office clash of 2021, even Komal predicted that Salman will emerge victorious, hailing him to be a ‘huge box office draw.’

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